Rokstad Power: extending the new identity online

Acknowledgements: Andrew Smith, Peter Jubb, Naseem Haider

  • Brand Identity
  • Information Architecture
  • Website Design


With the new brand mark, brand standardization as well as a new signage program and marketing language in place, the Rokstad Power website now had to follow suit.Rokstad’s online presence had to introduce the new brand, improve web marketing, job talent acquisition, with improved SEO and content management. Looking closely at the content and building out new information architecture for the Client, the new website was designed around the growing company’s core services; this treatment allowed the customer and user easy and immediate access to Rokstad’s services, as they pertain to the the customer’s needs. The responsive website is also a new tool for recruiting skilled and talented employees.