ROKSTAD: A FAMILY NAME BECOMES AN INTERNATIONAL LEADER IN POWER LINE CONSTRUCTION.

Acknowledgements: Andrew Smith, Peter Jubb, Pattison Sign group

Solution
  • Brand Guidelines
  • Brand Identity
  • Environmental and Signage
  • Graphic Systems
  • Marketing Campaign
  • Signage Program
  • Website Design

Synopsis

Rokstad Power is an international leader in power line construction and maintenance – its strategic plan is to become a billion-dollar leader in the industry. To help serve this goal, Dennis Boyle was contracted to assess the company’s identity, and design a revised mark and visual system for the large company. With a significant number of its employees working in the filed, combined with a large fleet of industrial vehicles throughout many cities in North America, the identity needed to be recognizable both my name and colour. By refining and maturing the company mark, the new identity system communicates easily and effectively through collateral, marketing communications, internal communications, website design, environmental signage, and campaign design. The rebranding process also yielded a clear articulation of the company’s core service offering.