ROKSTAD: A FAMILY NAME BECOMES AN INTERNATIONAL LEADER IN POWER LINE CONSTRUCTION.

Rokstad Power is an international leader in power line construction and maintenance. Its strategic plan was to become a billion-dollar leader in the industry. To serve this goal, the current identity was assessed and a new visual identity system was established.

A key element to Rokstad’s branding is its deliberate use of colour. The company’s large fleet of industrial vehicles had to be easily identifiable and colour testing was conducted to ensure maximum visibility.

With its large fleet of industrial vehicles, Rokstad strives to have the lowest emissions possible and it adheres to a progressive clean energy policy its drivers.

The rebranding process also produced a clear articulation of the company’s core service offering and revenue streams. This thinking was integrated into a new Rokstad Power website.

Solution
  • Brand Guidelines
  • Brand Identity
  • Environmental and Signage
  • Graphic Systems
  • Marketing Campaign
  • Signage Program
  • Website Design
Synopsis

Rokstad Power is an international leader in power line construction and maintenance – its strategic plan is to become a billion-dollar leader in the industry. To help serve this goal, Dennis Boyle was contracted to assess the company’s identity, and design a revised mark and visual system.

With a significant number of its employees working in the filed, combined with a large fleet of industrial vehicles throughout many cities in North America, the identity needed to be recognizable both my name and colour. By refining and maturing the company mark, the new identity system communicates easily and effectively through collateral, marketing communications, internal communications, website design, environmental signage, and campaign design. The rebranding process also yielded a clear articulation of the company’s core service offering.