Ratio Architecture and Interior Design: Office entrance design and evolving a brand narrative.

Ratio Architecture and Interior Design’s new office space required the design of a new office entrance experience for clients, visitors, and employees.

With an existing visual identity, there was also the opportunity to deepen the Ratio brand narrative and its story.

The design is a customized visual language that articulates the office and meetings rooms. It includes a privacy area for employees which takes advantage of the surrounding natural light.

The feature ‘experience’ wall is a Ratio brand showcase of graphic elements, colour, and the introduction of interpretive typography – all relevant and contextual to the Ratio brand.

 

Acknowledgements: Tina Krueger Kulic: Photography; Peregrine: Fabrication and Installation

Solution
  • Brand Innovation
  • Copywriting
  • Environmental and Signage
  • Graphic Systems
  • Typography
Synopsis

A new office entrance experience was required for the firm’s new space. The objective was to develop a visual choreography of all panels, and create a new experience for how the person enters and moves through the space. We also had to create a privacy panel, without forgoing the translucent feel of the overall space.

Designed for arriving new clients, visitors, and the firm’s employees, a customized visual system was developed which included orientation graphics and a feature wall which also serves as a privacy area for employees.

The overall design considers the visitor’s experience from the elevator, to when they leave Ratio’s office. Building on the firm’s existing visual identity, the end product deepens the Ratio brand narrative and story, while also introducing contextual and interpretive typography. A new, first experience and first impression to Ratio was achieved.

Testimonial

Dennis Boyle captured the essence of the RATIO brand for our new office entry way. Our glass panels provided an opportunity to develop a cohesive visual experience. Both visually arresting and practical, our entry way reinforces our brand through colour, logo marks and distinctive typographical treatment.

Christopher Pollard
Principal, RATIO Architecture,
Interior Design + Planning.