Douglas College: a post secondary college reinvents to become the school of opportunity & empowerment.

Acknowledgements: Douglas College Marketing and Communications, Tana Frie, Monir Shahir

Solution
  • Brand Guidelines
  • Campaign Platform
  • Environmental and Signage
  • Graphic Systems
  • Visual Identity

Synopsis

Wanting to reinvent and reap the rewards of new brand identity, Douglas College contacted Dennis Boyle to lead the creative for the development of a new logomark and brand platform. Carefully looking at Douglas’s current state, the landscape of post-secondary education, and working alongside the good people at the College, an interesting path began to emerge. The mark needed to suggest applied knowledge, community, and the feeling of belonging. It was additionally submitted the new mark would also attempt to represent and speak directly to the student; that in some way, the student would not only embrace the new logo, but be proud of it. The project resulted in a compelling expression that uniquely represents the student and the college; Douglas has become the postsecondary institution for advancement, opportunity and empowerment.

International Association of Business Communications (IABC): Dennis Boyle was requested by the IABC to present and participate in professional panel and discussion on re-brands, featuring Douglas College — 2015.

Chois Publishing Inc. from Shanghai, China and NYC requested to publish the Douglas College logomark and brand identity. The work is featured in Volume 27 of Gallery – The World’s Best Graphics. – 2014.

University & College Designers Association – UCDA
North American Award of Excellence – Douglas College Campaign — 2012

University & College Designers Association – UCDA
North American Award of Excellence – Douglas College
Video / Logomark Introduction — 2012


Testimonial

Dennis was instrumental in creating a visual identity that has become a compelling part of the Douglas brand. Unlike some other designers I’ve worked with, Dennis does not try to impose trendy design themes or easy solutions in his approach. Rather, he uses an iterative process, pulling ideas and themes organically from the brand research and working with his clients to understand the core brand DNA so that it can be expressed visually. His approach resulted in a design narrative that is totally unique to Douglas and far more sustainable for us in the long term. I will work with him again.

Dave Robert Taylor, Director of Marketing and Communications
Douglas College