children's hospital: The Potential of letterform for Oncology Research.

Solution
  • Graphic Systems
  • Philanthropy Wall
  • Signage Program

Synopsis

Dennis Boyle was asked to conceptualize and design this permanent installation that would acknowledge oncology research and its donors. The million dollar donor was recognized with a custom-painted throne – that referenced ‘a chair’ of research. Wishing to move beyond a typical approach to endowment walls, an ‘h’ character was developed that conceptually linked the wall to both the thrones, molecular research and healthcare. Over the years, the wall has proven to be a strong means of attracting donors and making advanced healthcare research possible.