Landeca: building on, and giving back to the land and community.

Focussing on superior customer service, sustainable practice and a genuine affection for the land, Landeca was a progressive company that had a big vision for property services.

Abstract Expressionism played a role in the development of the Landeca identity – the mark stood for a significant idea, yet used minimal application and form to convey this. The rhythmic and moving mark conveys a message about building on, and given back to the land and community.

Acknowledgements: Barnett Newman (1905 - 1970) Vir Heroicus Sublimis - 1951; Michael Dingle

Solution
  • Brand Guidelines
  • Environmental and Signage
  • Graphic Systems
  • Marketing Campaigns
  • Print Design
  • Visual Identity
  • Website Design
Synopsis

Focussing on superior customer service, sustainable practice and a genuine affection for the land, Landeca came to Dennis Boyle for how to brand a progressive company that had a big vision for property services and property owners. The mark conveys a message about building on, and also given back to the land, as well as the community. The introduction of a dynamic and rhythmic mark that used pure geometric lines captured both the closed-loop thinking of Landeca and its big-picture thinking. The memorable Landeca mark became a signal for quality service and environmental responsibility.

Pure messaging and the repetition of an identifiable graphic language was used for on and offline campaigns. Landeca’s voice in the property services market was established through direct mail, full page magazine spreads, and the sponsoring of events. Always on-brand, the advertising had pick-up value, was evocative, and articulated the heart of the progressive company.

Testimonial

Finding the right design consultant is difficult and companies in the development stages are at risk if the proper team is not in place.

Investing in our brand was necessary for the overall success of our business and our new identity brought immediate value to our venture. Our stakeholders know our logomark was designed specifically for us and it reflects our mission and our values; our clients are often impressed and intrigued by our business identity and marketing materials. Dennis takes his work seriously and continues to learn more about our company at each turn. We trust your insights and are impressed by your unique way of involving us in the creative process.

Michael Dingle CEO
Landeca Group of Companies