Inside Plus: a fun discovery of great furniture & the 'warehouse-edge.'

Acknowledgements: Andrew Smith, Peter Jubb, TACN Studio

  • Information Architecture
  • Logomark Design
  • Marketing Campaign
  • Website Design


Having both the ability to import unique European furniture and an eye for curating the products, the Client required a new tool that would drive a specific market to an obscure location, and then buy at great discounts.

After designing a new logomark that suggested movement, space and savings, a unique promotional website was also created. Inside Plus was about the customer’s journey, impulse, fun, and discovering both the ‘warehouse with an edge’ and unique bragging rights furniture. The raw shopping experience was word of mouth and had a feeling of exclusivity. This deal was for today and priced as marked, next week it would be an assortment of new furniture!